Cadbury Hot Cocoa

Location

Kenya, Nairobi

Our Role

Campaign Activation

Client

Cadbury

The Challenge

Cadbury Drinking Chocolate wanted to create a buzz around their brand, especially among young female adults. The goal was clear: build brand love, increase sales, and reinforce their purpose of generosity. To achieve this, Cadbury needed a Below The Line (BTL) activation strategy that would stand out in a competitive market while driving real, measurable results.

The Opportunity

In partnership with E&M Creative Agency, we conceptualized and pitched a TTL (Through The Line) Experiential Marketing Campaign that revolved around in-store activations and wet sampling drives across the country. My role was integral to this vision—I was tasked with designing a visually compelling proposal that captured the essence of the campaign while showcasing the strategy, branded materials, and the execution plan.

The Campaign

The activation was designed to bring Cadbury’s message of generosity to life through:

Branded Booths: Eye-catching setups in 32 supermarkets across the country, including Naivas, Chandarana, and Quickmart.
Uniforms and Vouchers: A cohesive branding presence, ensuring a professional and recognizable look.
Engaging Activations: Wet sampling drives where consumers could experience the warmth of Cadbury Hot Cocoa firsthand.

Our team worked tirelessly to create a seamless, engaging experience that resonated with the target audience, all while staying true to Cadbury’s core values.

The Execution

Through collaboration and meticulous planning, we launched the activation in 32 stores nationwide, combining creativity with strategy to engage thousands of consumers. The campaign not only introduced more people to Cadbury Drinking Chocolate but also successfully positioned it as a must-have indulgence.

The Results

The campaign delivered impressive results:

Sales Success: We surpassed sales targets by 238%, selling 2,436 pieces of Cadbury Hot Cocoa.
Massive Reach: A total of 45,792 consumers were sampled, achieving 102% of the sampling target.
Nationwide Presence: The activation ran smoothly across top supermarkets, leaving a lasting impact in 32 locations.

What We Learned

This project was a testament to the effectiveness of experiential marketing. By combining strong branding, strategic execution, and authentic consumer engagement, we created a campaign that far exceeded expectations and delivered exceptional results.