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Caetano Parts

Location

  • Kenya

Our Role

  • Brand Strategy, Campaign Activation, Content Strategy, Visual Design

Client

  • Caetano Parts

Introduction

When Caetano Parts, a brand under the Salvador Caetano Group, aimed to position itself as a trusted Multibrand Parts Center in Kenya, the goal was clear: highlight their commitment to quality, durability, and authenticity. We were tasked with developing and executing a digital marketing strategy focused on engaging consumers, driving sales, and building long-term brand loyalty.

The Challenge

Caetano Parts needed to make a strong entrance into the Kenyan market by emphasizing the value of authentic and aftermarket auto parts. The challenge was to educate consumers on the benefits of choosing genuine parts while establishing a strong digital presence that resonated with both car owners and industry professionals.

Our Approach

  1. Strategic Messaging
    • Crafted two key slogans that became the foundation of the campaign:
      • Choose it first, get it fast, use it longer
      • Insist on genuine spare parts
        These slogans focused on the quality, availability, and longevity of Caetano Parts’ offerings, appealing to both individual consumers and businesses.
  2. Digital Content Creation
    • Designed engaging and informative content for Facebook, Instagram, WhatsApp, and YouTube.
    • Encouraged user-generated content by inviting customers to share their experiences with Caetano Parts, building authenticity and trust in the brand.
  3. Influencer Partnerships
    • Collaborated with automotive influencers to boost visibility, leveraging their networks to reach a broader audience and enhance brand credibility.
  4. Customer-Centric Campaigns
    • Used consumer insights to tailor the campaign to the needs and concerns of the target market, focusing on the reliability and quality assurance of the products.

The Results

The campaign exceeded expectations, showcasing the impact of digital storytelling and strategic engagement:

  • 600,000+ views and 2,000 shares across social media platforms, significantly boosting brand awareness.
  • 10,000+ inquiries generated, reflecting strong consumer interest.
  • 2,500+ sales conversions, demonstrating the campaign’s effectiveness in driving tangible results and establishing Caetano Parts as a trusted name in the market.

Key Takeaways

This campaign demonstrated the importance of authenticity and reliability in the automotive parts industry. By emphasizing genuine quality and creating a robust digital presence, we not only strengthened the Caetano Parts brand but also reinforced its core values of trust and responsibility in the Kenyan market.

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