Our Approach
We played an integral role in shaping the visual and conceptual identity of the campaign. Collaborating with the EM Creative Agency, we crafted an activation that was not only memorable but also impactful:
- Concept and Strategy:
We developed a campaign theme centered on curiosity and playfulness, aligning seamlessly with Chappies’ brand essence.- Tagline: Unwrapping Curiosity
- The strategy engaged both consumers and traders through interactive and purpose-driven activities.
- Creative Design and Branding:
- Designed all campaign materials, from posters and banners to branded vans and containers.
- Ensured visual consistency across both digital platforms and in-person activations.
- Trader Activations:
- Organized interactive trader events at the Zimpeto and Xiqulene markets.
- Developed engaging mechanics that encouraged Chappies purchases through fun activities, giveaways, and product sampling.
- Influencer Partnerships:
Collaborated with local influencer Eunice Andrade Valgy to amplify the campaign’s reach and connect with a younger demographic.
The Results
The campaign proved to be a major success, delivering impressive results that surpassed expectations:
- Engagement: Consumers eagerly participated in activities, driving heightened awareness and interest.
- Sales Growth: Significant increases in sales and conversions were achieved in both markets.
By blending physical activations with digital engagement, we not only strengthened Chappies’ connection with its audience but also demonstrated the effectiveness of a well-executed strategy.
Key Takeaways
This campaign emphasized the power of combining creativity with strategy. By focusing on curiosity and community engagement, we transformed a straightforward activation into a memorable and results-driven experience.