The Solution
With the slogan “Strong in Character, Bold in Flavour,” we set out to create a campaign that celebrated Bannermans’ rich heritage while appealing to a modern audience.
- Brand Strategy
- Using in-depth consumer and market insights, we crafted a communication strategy rooted in the core values of Bannermans: tradition, quality, and boldness.
- The campaign emphasized the whisky’s Scottish history, slow distillation process, and its unique, sophisticated flavor profile.
- Design & Artwork
- We developed consistent store branding and artwork for the five pilot locations, ensuring that the visuals reflected Bannermans’ heritage while blending in a bold, modern aesthetic to connect with the target audience.
- The design combined traditional Scottish elements with contemporary touches, creating a look that resonated with both whisky connoisseurs and newer drinkers.
- Execution
- We strategically branded both in-trade and off-trade stores across Nairobi, using our extensive database to select high-traffic locations.
- The messaging was seamlessly integrated across all touchpoints, consistently reinforcing Bannermans’ identity as “Strong in Character, Bold in Flavour.”
The Results
- Increased Visibility: The branded stores became recognizable touchpoints, successfully introducing Bannermans to the Nairobi market and enhancing its visibility.
- Consumer Connection: The campaign resonated with consumers, effectively bringing Bannermans’ rich tradition and boldness to life in an authentic way.
- Proof of Concept: The pilot’s success set the stage for expanding the campaign into more locations across the city.
What Made It Special
This project was an exciting opportunity to merge tradition with innovation, blending Bannermans’ deep Scottish roots with a dynamic, modern appeal for the Kenyan market. By staying true to the brand’s legacy while ensuring its relevance, we helped Monument Distillers create a memorable and successful entry for Bannermans in Nairobi.