Let's talk

Karen Dental

Location

  • Kenya, Nairobi

Our Role

  • Brand Strategy, Content Strategy

Client

  • Karen Dental

The Beginning

Our partnership with Karen Dental began with a meeting with Dr. Popat, who believed in our vision to create a campaign centered on high-value dental services like Invisalign and teeth whitening. The goal was to educate patients on these services while attracting new clients to the clinic.

The Challenge

Before the campaign, Karen Dental faced the challenge of educating potential patients about high-value services like Invisalign and teeth whitening, while also attracting the right audience and standing out in a competitive market. They needed to break through the noise, build trust, and generate quality leads for these premium services.

The Approach

  1. Content Creation
    • We produced a combination of video ads and still images that showcased the benefits and outcomes of Invisalign and tooth whitening.
    • The videos were designed to simplify complex dental procedures through engaging and educational content, ensuring the messages were clear and relatable.
  2. Platform Strategy
    • Facebook Ads were the primary platform for this campaign due to their ability to target specific demographics and generate high-quality leads.
    • The videos were designed with the intention of standing out in users’ timelines, combining Karen Dental’s professional image with a relatable and approachable tone to connect with potential patients.

The Results

  • Video Ads Outperformed Stills: The video content significantly outperformed static ads, driving higher engagement, click-through rates, and interaction from the audience.
  • Overwhelming Leads: The campaign generated an influx of inquiries, providing Karen Dental with a substantial number of potential patients seeking their premium services.

The Takeaway

  • This project underscored the power of education paired with targeted advertising. By demystifying services like Invisalign and tooth whitening, we didn’t just attract potential leads—we empowered patients with the information they needed to take control of their dental health.

Why It Matters

  • The success of this campaign was a result of strong collaboration between our team and Dr. Popat. His openness to new ideas, combined with our focus on delivering high-quality, educational content, created a campaign that exceeded expectations and further solidified Karen Dental’s position as a leader in premium dental care.
Scroll to Top