Our Approach
- Rebranding the Station
- Redesigned the overall visual identity, shifting away from a Christian-specific theme to a modern, universal aesthetic.
- Developed a new, cohesive theme that unified the station’s visual elements, ensuring consistency across posters, intros, and lower thirds.
- Show Posters and Intros
- Revamped the show posters to give them a sleek and modern look.
- Recreated intros and news bumpers for most shows to align with the updated branding and tone.
- Live Graphics Management
- Designed and managed lower thirds and other live graphics for both live and recorded shows.
- Collaborated closely with producers, directors, journalists, anchors, sound engineers, camera operators, and the transmission team to ensure smooth execution.
- Commercial Production
- Produced a variety of TV commercials, including one that became a recurring ad for the station, helping to strengthen its visual presence.
The Impact
Through collaboration and creative problem-solving, the rebranding resulted in a fresher, more professional look for LookUp TV. This cohesive visual identity not only enhanced the station’s aesthetic appeal but also positioned it as an inclusive platform that resonated with a wider, more diverse audience.
Key Takeaways
LookUp TV’s rebranding illustrates the transformative power of visual storytelling and design. By aligning the station’s visual identity with its evolving vision, we created a unified and modern experience that connected with both its audience and stakeholders, helping the station to stand out in an ever-evolving media landscape.