Book Your Free Discovery Call

Wisali

Location

  • Kenya, Nairobi

Our Role

  • Content Strategy, Motion Design & Video Production

Client

  • Wisali

How It Began

I first met Torsten, the founder of Wisali, through Kuhustle.com, a platform that connects freelancers with clients in Kenya. Torsten introduced me to Wisali, a platform similar to Booking.com, designed to cater to both travelers and hotel owners. His vision was simple yet impactful: leverage video to educate and inform website visitors about Wisali’s offerings, making the platform more accessible and engaging for all users.

The Challenge

Wisali faced a common challenge in the digital space—modern audiences prefer watching videos over reading text. Torsten needed videos that would:
  • Speak directly to both travelers and hotel owners, showcasing how Wisali could benefit them.
  • Clearly explain how to use the platform in an engaging, easy-to-understand way.
  • Maintain consistent branding across the videos and the website to reinforce Wisali’s identity.

The Solution

Working closely with Torsten, we developed three distinct videos:

  1. Traveler Video: Focused on how Wisali simplifies travel planning and booking for users.
  2. Hotel Owner Video: Explained how Wisali helps hotel owners grow their businesses by connecting them with travelers.
  3. Explainer Video: A step-by-step guide that demonstrated how users could effectively navigate the Wisali platform.

The process involved:

  • Collaborating on multiple script drafts to ensure the messaging was accurate and concise.
  • Designing visuals and animations that aligned with Wisali’s branding to create a seamless user experience.
  • Translating the videos into three additional languages to expand Wisali’s reach and appeal to a broader audience. (This was an added effort, done without extra charge, highlighting the supportive partnership we built with Torsten.)

The Results

  • Enhanced User Experience: The videos provided an engaging, clear introduction to Wisali’s offerings, simplifying the user journey.
  • Stronger Brand Identity: Consistent branding across both the website and videos reinforced Wisali’s professional and approachable image.
  • Client Satisfaction: Torsten’s feedback was overwhelmingly positive, praising the quality of the videos and the thoroughness of the translation efforts.

The Takeaway

The Wisali project demonstrated the importance of collaboration, adaptability, and attention to detail. By working closely with Torsten, we were able to bring his vision to life and deliver videos that not only informed but also resonated with his target audience.

Scroll to Top